![]() ![]() ![]() Collection of Civil Rights Archive/CADVC-UMBC, Baltimore, MD, Anonymous Gift, 2009.5 Image Credits/Captions (Click on thumbnails for full image) The magazines’ upbeat content catered to subscribers and sponsors alike, providing readers with pictures that defied stereotypes and advertisers with stories that sold the idea of black success, stability, and affluence. These publications emphasized photo-essays about African American achievement and celebrity but also reported on the harsh reality of racism. The visual revolution he initiated inspired a host of other, often short-lived black pictorial magazines, including Hue, Our World, Say, Sepia, and The Urbanite. John Johnson, more successfully than any other businessman of his era, capitalized on this desire to remake the image of black people in popular culture. Johnson, adhered to a simple business philosophy: persuade companies and businesses that it was in their economic “self-interest” to advertise in his magazines and reach out to African American consumers. Pointing to the slow but significant rise of the black middle class in the period following World War II, the company’s founder, John H. The pictorial magazines of the Johnson Publishing Company- Ebony, Jet, Tan, and Ebony Jr., among others-were pivotal in promoting affirmative black imagery in popular culture. The picture magazines of the 1940s did for the public what television did for audiences of the 1950s: they opened new windows in the mind and brought us face to face with the multicolored possibilities of man and woman. Photographs have the kind of authority over imagination today, which the printed word had yesterday, and the spoken word before that. In Our Lives We Are Whole: Snapshots of Everyday Life, 1935-1975.Emory Douglas and the Black Panther Party.In Our Lives We Are Whole: The Images of Everyday Life.Guess Who’s Coming to Dinner: Broadcasting Race.Rousing a Sleeping Nation: Images of Assassination and Murder.The Documentary Role Of Television News.The Power of a Photograph: The Lynching of Emmett Till.“Let the World See What I’ve Seen”: Evidence and Persuasion.Ready to Serve: The Mainstream Ideal, 1930-1960.It Just Keeps Rollin’ Along: The Status Quo. ![]()
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